
He calls it "the mortal sin of myself-abuse"—or the Apprentice disease: "'Who came up with this bloody stupid idea?' 'That was myself, Lord Sugar.'" But, as Tom Chivers says in a piece the Telegraph doesn't deserve, "myself-abuse is just the tip of the iceberg." It isn't that they're incorrect, he points out (though they are, or at the very least unnecessary); it's that they're a waste of time.























